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Best quality towels and bed linen
Inspired by nature, designed in Zurich and produced in Portugal, our towels embody quality and timeless elegance.
Each towel is crafted with 580 grams per square meter (g/sqm) of cotton, striking the perfect balance between softness and absorbency. Unlike other towels, these feature extra stitching on the ends. This unique detail prevents the yarns from fraying, ensuring the towels remain looking sharp and well-maintained for longer. All towels are Oeko Tex 100 standard certified, ensuring no pesticides or synthetic substances are used in growing the cotton or dyeing the towels.
Each piece in our collection is designed to transform your daily routine into moments of pure, unconscious euphoria.
Feel it!
Each towel is crafted with 580 grams per square meter (g/sqm) of cotton, striking the perfect balance between softness and absorbency. Unlike other towels, these feature extra stitching on the ends. This unique detail prevents the yarns from fraying, ensuring the towels remain looking sharp and well-maintained for longer. All towels are Oeko Tex 100 standard certified, ensuring no pesticides or synthetic substances are used in growing the cotton or dyeing the towels.
Each piece in our collection is designed to transform your daily routine into moments of pure, unconscious euphoria.
Feel it!
Moss
Lavender Dusk
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Cauma Blue
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Morning Fog
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Engadine Night
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Glacier Ivory
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Alpine Frost
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Granite Rock
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Linen Collection
Crafted from 100% premium European flax and woven in one of the oldest linen mills in Biržai, Lithuania, our linen towels combine tradition with understated luxury. The lightweight waffle weave ensures rapid drying, natural antibacterial properties, and a sleek, tactile finish that complements a minimalist, refined aesthetic.
Linen towels are not only elegant—they're practical, space-saving, and built to last. Please note: linen naturally shrinks by approximately 10% after the first wash, adding to its soft, lived-in character.
Night Blue
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Mountain Grass
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Glacier Ivory
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Alpine Frost
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Badi, Beach & Hamam Towels
Lightweight, oversized, and beautifully practical – our beach and hamam towels are made for summer escapes and spa moments alike. Woven in one of the oldest linen mills in Biržai, Lithuania, they come in a sustainable mix of pure linen or a breathable linen-cotton blend. Each towel measures a generous 180 × 100 cm and comes neatly packed in a travel-friendly pouch. Fast-drying, ultra-light, and effortlessly stylish – perfect for the badi, beach, or hammam.
Please note: as with all linen products, a natural shrinkage of about 10% may occur after the first wash – part of the fabric’s authentic character.
Please note: as with all linen products, a natural shrinkage of about 10% may occur after the first wash – part of the fabric’s authentic character.
Night Blue (Dark blue with off white vertical stripes, 100% Linen, 205 gsm)
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Glacier Ivory (herringbone pattern, Linen 52% Cotton 48%, washed)
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Cauma Blue (herringbone pattern, Linen 52% Cotton 48%, washed)
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Bedding Collection – 400TC Percale
Experience the understated luxury of true craftsmanship. Our bedding is made from certified Egyptian cotton in a crisp 400TC percale weave – cool, breathable, and exceptionally smooth. With every wash, it softens into an even more refined feel. Designed in Zurich and expertly crafted in Portugal, this collection brings timeless elegance and elevated comfort to your most personal space.
Alpine Frost
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Duvet Cover
Fitted sheet
Pillow case
Morning Fog
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Duvet Cover
Fitted sheet
Pillow case
Granite Rock
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Duvet Cover
Fitted sheet
Pillow case
Sand
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Duvet Cover
Fitted sheet
Pillow case
*Currently, our webshop ships exclusively within Switzerland. If you wish to place an order for delivery outside Switzerland, please don’t hesitate to email us at info@skin-euphoria.com – we’ll be happy to assist you.
Touch & Feel by Skin Euphoria
Not sure how the fabric feels or whether the colour matches your space? We offer a complimentary home visit, so you can experience the colours and textures of our collection in your own bathroom or bedroom — before you decide.
This service is currently available within German-speaking Switzerland.
To book an appointment, simply email us at info@skin-euphoria.com.
To book an appointment, simply email us at info@skin-euphoria.com.
Hotels & B2B
Skin Euphoria curated a hotel collection of premium-quality towels and bedding — designed to meet the high expectations of today’s guests while offering competitive pricing. We understand that in hotels, spas, and clinics, it’s the small details that shape the overall experience. Our products combine a luxurious feel with long-lasting durability, ensuring both comfort and resilience over time.
We take the time to listen and are happy to tailor solutions to your specific needs. To discover and feel our B2B collection, simply reach out to bert@skin-euphoria.com
Advisory Board
Skin Euphoria is proud to be supported by a trusted Advisory Board of accomplished professionals who share our passion for quality, design, and purpose-driven growth. With diverse expertise spanning entrepreneurship, hospitality, finance, and brand development, they provide thoughtful guidance and strategic input as we evolve. Rooted in Switzerland, their insights and networks help us navigate new opportunities while staying true to our values. More than advisors, they are committed partners in shaping the future of Skin Euphoria.
Hanna Olzon Åkerström
Co-CEO and Creative Director at Soeder AG
Peter Kempin
Head Business Development Executives & Entrepreneurs Switzerland at UBS
Claudia Züllig-Landolt
Host and owner of the Schweizerhof Hotel in Lenzerheide
About
Bert Goren – Founder and Owner
From an early age, I was drawn to the world of textiles — running my hands over fabrics in faraway markets, exploring department stores just to feel the softness of bedding, and instinctively judging hotels by the quality of their towels. This passion stayed with me throughout a 15-year career in marketing and guest experience at leading airlines such as KLM, Etihad Airways, and SWISS.
With Skin Euphoria, I returned to what has always inspired me: the beauty, texture, and emotion of well-crafted fabric. Based in Zurich, the brand is dedicated to creating high-quality, sustainable towels and bedding that elevate everyday rituals.
It is my goal to evoke a sense of “AWE"— every time a Skin Euphoria product touches the skin.
Sustainability
In 2025, in goes without saying that anything we do should be in the most sustainable way possible. We do not use cotton that has been grown with harmful pesticides or use dye to colour the towels that uses a harmful amount of synthetics for your skin. Our “Quality Basics line” towels all have the Oeko-Tex 100 Standard label.
Stories
Twiliner X Skin Euphoria
04.04.2025
We’re on board — literally.
Skin Euphoria Zurich is proud to announce a new collaboration with Twiliner,
the new and industry-changing luxury overnight bus services departing from Zurich to destinations across Europe as of June 2025...
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Skin Euphoria in DISPLAY Magazine
06.06.2025
Every brand has a story – and this month, the Skin Euphoria story was captured right where it all began: at home. DISPLAY Magazine came by to photograph the space shared by Bert Goren, the founder of Skin Euphoria, and his partner, and to explore the vision behind the Zurich-based premium bedding and towel brand.
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Testimonials
“Incredibly soft and cozy – Skin Euphoria towels are pure bliss!”
"Skin Euphoria is more than a luxury towels and linen brand; it is a manifestation of passion, quality, and care."
Fresh towels
&
sheets incoming!
&
sheets incoming!
We’re currently out of stock —
thank you for loving Skin Euphoria more than we imagined!
But don’t worry, new stock is arriving and will be in the webshop on 6 June.
Leave your email and be the first to know
(plus get a 10% thank-you discount for your patience).
(plus get a 10% thank-you discount for your patience).