Terry Towels
Each towel is crafted with 580 grams per square meter (g/sqm) of cotton, striking the perfect balance between softness and absorbency.
QUALITY HOTEL TEXTILE PRODUCTS
We design and deliver hotel textiles that bring comfort, quality and style to Switzerland's premium hotels. Each piece is made from natural fibres by trusted manufacturers we know personally.
Our portfolio includes:
Towels, Bedding, Table linen, Wellness bags, Mattress protectors, …and anything else in the area of textiles – we design and produce bespoke solutions tailored to your needs.
Our approach is simple: no hotel is the same. We listen, adapt and create textiles that fit your brand and your budget, while enhancing the guest experience. With Skin Euphoria, service continues long after delivery – we remain your partner whenever you need us.
A selection of hotels with our products
Sustainability
We design and deliver hotel textiles that bring comfort, quality, and style to Switzerland’s premium hotels. Each piece is made from natural fibres by trusted manufacturers we know personally.
- Oeko-Tex certification is a standard across all our products.
- GOTS certification applies to our entire Signature Collection.
- European production is the rule. We know our manufacturers personally, visit them regularly, and maintain long-standing relationships. For those few items that cannot be produced in the EU, we work only with trusted partners we have visited ourselves to ensure that ethical standards and working conditions are met.
We do not deliver products that contain synthetics or that have been finished with harmful chemical processes. Instead, we believe in the strength, comfort, and durability of natural fibres — materials that have proven their value over generations.
Beyond the textiles themselves, we are committed to fair working conditions. Every person involved in the making of our products works under the right circumstances and receives a fair salary.
Sustainability for us means responsibility — for the product, for the people behind it, and for the guests who will experience it.
About
Bert Goren – Founder and Owner
Skin Euphoria was founded in Zurich in 2025 by Bert Goren with the ambition to rethink textiles for modern hospitality and refined living. With over 15 years of international experience in marketing and guest experience at airlines including KLM, Etihad Airways and Swiss International Air Lines, Bert brings a deep understanding of service quality, brand experience and material comfort.
Driven by a passion for beautiful textiles and thoughtful design, he established Skin Euphoria to create high-quality, natural textiles that combine durability, functionality and timeless aesthetics. Today, the brand works closely with hotels, laundries and manufacturing partners across Europe to develop textiles designed for both hospitality and private homes.
Hanna Åkerström — Director Brand & Partnerships
Hanna Åkerström joined Skin Euphoria as Director of Brand and Partnerships, bringing extensive experience in building purpose-driven brands. She is the co-founder of the Swiss natural cosmetics company Soeder, where she played a key role in developing the brand, its production structure, the Soeder Factory and its retail stores.
At Skin Euphoria, Hanna focuses on brand development, strategic partnerships and the advancement of transparent and circular value chains. Together with Bert, she aims to strengthen Skin Euphoria at the intersection of hospitality, design and responsible production — setting new standards for material quality, longevity and sustainability in premium textiles.
Advisory Board
Skin Euphoria is proud to be supported by a trusted Advisory Board of accomplished professionals who share our passion for quality, design, and purpose-driven growth. With diverse expertise spanning entrepreneurship, hospitality, finance, and brand development, they provide thoughtful guidance and strategic input as we evolve. Rooted in Switzerland, their insights and networks help us navigate new opportunities while staying true to our values. More than advisors, they are committed partners in shaping the future of Skin Euphoria.
Peter Kempin
Head Business Development Executives & Entrepreneurs Switzerland at UBS
Claudia Züllig-Landolt
Host and owner of the Schweizerhof Hotel in Lenzerheide
Ana Riva
Head of Internal Audit at the Syngenta Group
WEBSHOP
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The Alpine Border Collection
Where style meets the serenity of the mountains. Woven from 450 gsm premium cotton, these off-white towels offer exceptional softness, absorbency, and lasting quality. Sold as a set with three sizes and carries the OEKO-TEX®certification, ensuring the highest standards of comfort and safety.
Linen Collection
Crafted from 100% premium European flax and woven in one of the oldest linen mills in Biržai, Lithuania, our linen towels combine tradition with understated luxury.
Bedding
Experience the understated luxury of certified Egyptian cotton. Woven in a crisp 400 thread count percale, our bedding feels cool, breathable, and impeccably fresh — a timeless sleep experience crafted entirely from natural fibres, free from microplastics.
Pillows
Discover our pillows, crafted from natural and sustainable materials to offer exceptional comfort and support for every sleeper.
Duvets
Our duvets are crafted from premium natural materials, ensuring perfect temperature balance and breathability throughout the seasons. Soft, lightweight, and luxuriously finished — made to elevate your sleep, night after night.
Merino Wool Blankets
Discover our Merino wool blankets – ultra-soft, naturally warm, and inspired by the beauty of Swiss nature.
