Terry Towels
Crafted with 580 GSM organic cotton, each terry bath towel strikes the perfect balance between plush softness, high absorbency, and quick drying.
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The Alpine Border Towel Collection
Where timeless alpine style meets everyday comfort. Woven in Europe from 450 GSM OEKO-TEX® certified cotton, these plush off-white towel sets deliver exceptional softness, fast-drying absorbency, and subtle contrasting border details in 3 essential sizes.
Bedding
Experience the understated luxury of certified Egyptian cotton. Woven in a crisp 400 thread count percale weave, our breathable bedding collection feels cool, smooth, and impeccably fresh against your skin. Crafted in Europe entirely from natural fibres and free from microplastics, it delivers a 5-star hotel sleep experience night after night.
Pillows
Discover our luxury pillow collection, crafted in Europe with premium natural fillings and breathable organic cotton casings. Engineered to provide balanced neck support, pressure-relieving alignment, and cloud-soft comfort for every sleep position.
Duvets
Discover our duvet collection, crafted in Europe with premium natural fillings and innovative eco-friendly fibres. Encased in breathable, down-proof cotton shells, each duvet provides optimal thermal regulation, weightless loft, and tailored warmth across all seasons.
About
Bert Goren – Founder and Owner
Skin Euphoria was founded in Zurich by Bert Goren with the ambition to rethink textiles for modern hospitality and refined living. With over 15 years of international experience in guest experience at airlines including KLM, Etihad Airways, and Swiss International Air Lines, Bert brings deep expertise in comfort and material quality.
Driven by a passion for thoughtful design, he established Skin Euphoria to create premium European linen towels and bedding that combine durability, functionality, and timeless aesthetics. Today, the brand collaborates closely with boutique hotels, partner laundries, and European mills to develop high-performance natural textiles for luxury hospitality and private homes.
Hanna Åkerström — Director Brand & Partnerships
Hanna Åkerström joined Skin Euphoria as Director of Brand and Partnerships, bringing extensive experience in building purpose-driven brands. As co-founder of the Swiss natural cosmetics company Soeder, she played a key role in developing brand identity, sustainable production structures, and retail operations.
At Skin Euphoria, Hanna focuses on strategic partnerships and circular value chains. Together with Bert, she guides the brand at the intersection of luxury hospitality, responsible craftsmanship, and European textile design—setting new standards for pure linen towels, bedding longevity, and sustainable living.
Sustainability
We design pure linen bath towels and bed linen that bring lasting comfort, quiet luxury, and sustainable quality into everyday living. Every piece is crafted exclusively from 100% natural fibres by certified European partners we know personally.
- OEKO-TEX® Standard 100 certification ensures that all our linen towels and bedding are verified free from harmful chemicals, making them gentle on sensitive skin and safe for your home.
- GOTS certification (Global Organic Textile Standard) covers our entire Signature Collection, guaranteeing verified organic raw materials and responsible processing.
- 100% European production is our standard. We partner with established European mills to secure fair working conditions, short transport routes, and transparent craftsmanship.
We do not use synthetic fibres, microplastics, or toxic chemical coatings. Instead, we embrace the natural breathability, high absorbency, and hypoallergenic strength of pure European flax linen.
True sustainability means uncompromising responsibility: for the materials we weave, the people who craft them, and the comfort you enjoy every day.
Advisory Board
Skin Euphoria is supported by an experienced Advisory Board bringing deep expertise across Swiss business leadership, sustainable craftsmanship, and brand innovation. Rooted in Zurich, our advisors help us preserve uncompromising material standards, ethical European manufacturing, and responsible design for modern homes.
Peter Kempin
Head Business Development Executives & Entrepreneurs Switzerland at UBS
Claudia Züllig-Landolt
Host and owner of the Schweizerhof Hotel in Lenzerheide
Ana Riva
Head of Internal Audit at the Syngenta Group
“Incredibly soft and cozy – Skin Euphoria towels are pure bliss!”
“"Skin Euphoria is more than a luxury towels and linen brand; it is a manifestation of passion, quality, and care."”
““Good textiles turn a simple stay into a lasting memory – combining authentic comfort, conscious materials, and timeless design.””